A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here’re just a few the reason why you need to protect your brand:

Notice

File Trademark Assignment in India Online registration of the mark gives everyone constructive notice of your ownership. In my view, this is probably of, if not the most compelling reason for registering your mark. With notice, a 3rd party doing a browse an identical or similar mark as yours will see that you already own the mark, it is therefore put on notice that its use of an identical or similar mark to yours may lead to trademark infringement. The third party is put on notice to look for a new and different mark. With such notice, registering your mark prevents a potential conflict in earth.

Social Media

Social media is an important resource for a lot of businesses. Customers search for brand names on the many social media sites including Facebook, Twitter, and Pinterest. Each social media venue has policies there to combat improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social sites for financial gain, for example, isn’t uncommon. Such improper practices can result in the venue suspending the wrongdoer’s internet sites account. Observe venue’s policies for facts. However, I have discovered that a person complain to a social media site for these wrongdoing and claim that another is your brand without permission, the social media administrator responds with a request of proof of ownership of the subject brand. A trademark registration gives compelling proof brand rights.

Brand Loyalty

Registering your mark shows a deal with your brand and shows prospects that responsibility. The goodwill that could be developed through such commitment is invaluable to a profitable business.

Cybersquatting

Cybersquatters register domain names that are indifferent or significantly like other parties’ trademarks or known brands with the sole purpose of selling them (to the rightful owner) high value. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner court action and collect damages from individuals who register a website name that is identical or similar towards the trademark.

Trademark Renewals

Trademark registration can last as long as you continue utilizing the mark in commerce. Usually are some companies that have registered trademarks that are over hundred years old.

Trademark registration may quit for company. However, there a number of compelling benefits of protecting your brand since you protect any other business computer software. A trademark is your business’ brand, its identifier. Protect it with trademark registration.