You do not need to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has depressed by the recent times. Some of the recent studies reveal the web traffic which comes from mobile platform accounts for over 15% of the total visitors and it is on the rise. So, what does this mean for you? Well, it can be a wake-up call if you’ve not done anything to target the mobile web browsers. Since, the number of mobile web users has risen so drastically, you need to develop a mobile version of your website to formulate your target audience to you can keep them connected, on the technique!
What Should You Begin doing?
For hooking in your web audience at large, you can get a different website for mobiles as well as to desktops, tablets and ipads. This will work fine provided you have adequate time and patience to update all the versions regularly. But developing a website developed for each single device and keeping them updated is a quality ordeal and ideally, you ought to have one website, which runs off one CMS, readjusts itself in different screen sizes of varying handsets. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Internet site design (AWD). Although there instantly similarities between the two techniques, yet they differ in varying ways.
What is Responsive Website design?
Responsive Web Design can be a fad but a trend that existed for a long time now. To put it simply, responsive design identifies a web layout wherein the content, images and the other designing elements stay the same, but shrink immediately to adjust associated with specific screen size. In responsive type, the content can be managed from CMS and it is quick, easy and cost-effective solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile phone and this is when the Adaptive designing steps through.
What is Adaptive Web design?
Adaptive design is a lot newer concept in the sector. Essentially, this technique adapts to what is displayed in the devices, depending upon the devices’ capabilities and its’ display size. In this form of web lay-out, inspite of the notion that the content remains same, there are certain changes that appear in the design elements, depending whether users are accessing the site from a desktop computer or through a mobile phone or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the various number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for the web is yet to learn in the industry, nevertheless the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its most advantageous. However, there are certain cons of AWD practice.
Adaptive websites cost more as opposed to the responsive designs
AWD can goof up the particular feel of individuals if it is not backed up by proper planning.
Since AWD re-adjusts the elements of design and even reword content, it may in brand inconsistency and confuse your target audience when they see different interfaces on varying accessories.
So what’s The Bottomline?
While Responsive design can be an ideal solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is alot more user-focused. In years to come, more than 50% of website users will use their mobile devices to surf the world wide web and hence it’s best to blend adaptive web lay-out techniques with responsive elements to leverage the web visibility, engage the target visitors and leverage the conversion rate.
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