Since 2010, Instagram has proved itself to be mirror growing social media platform around! It has a user base of around 300 million and which isn’t set to rise further. So how come this seemingly simple app growing so quickly? Well everything comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple yes? Well that’s because it are. Instagram now has more sway over all its users who may possibly been using snapchat in tandem to its own app, lowering the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. buy instagram likes stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all the other direct messaging platforms. Innovation like this is the reason for Instagram’s sudden rate of growth.
What’s all the fuss about?
Instagram is the perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast proceeding. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, possess shown that, like Facebook, it is employed daily, this tends to make a loyal and highly active users list.
This ability to capture a younger more creative audience is sounding the alarm bells of major companies looking to encourage on social network sites. With high usage, there will certainly be increased interest in advertising towards the app. However, competition get ripe and businesses can have to find creative to help out compete their rivals in the visual involving social movie.
How is it possible to use it for Marketing communications?
Of course, if you would to make use to market your company or even a product, the other must consider how. This is a visual platform and for that reason products have a general in order to market that services. But services aren’t impossible to promote on the app, finding exciting approaches to bring your your service will catch the eye of the Instagram worker.
Hashtags are frequently used on Instagram and also in on trends or starting very is a sure solution to engage an audience, in a similar method Twitter. However, one should be careful to check the hashtag to the visual content you provide, so is not really as simple as conserve money that use this technique.
Instagram is predominately a mobile app, so content must the simple to read and continuously updated for just a mobile data, hungry group. Only new and fresh content will attract care.
Finally, Instagram stories surely are a great way to personally build relationships your audience, lasting only 24 various hours. Stories should be used to keep potential updated daily on your business and reveal behind the scenes content to create the user feel they are part of the company.
Instagram could be used showcase almost anything, with a resourceful mind in addition a committed team, you can establish quite the thrill around your brand!
The Future
With a young, educated audience using the app in their mobiles daily, one are only able to predict sustained growth and loyalty from its users. There will be increasing opportunity added with this app for business purposes along with the advice on this writer should be to get all the while its alluring! It will only increase so go deep into the current market before it gets a lot more crowded.